“Read this BEFORE you buy another ChapStick!”
Summary: For years you were told your lips are dry because you lick them. It’s the other way round. Lips have no oil glands at all, so every balm you’ve carried since childhood buys you an hour and nothing more. Here is what changes when you stop topping up and start replacing.
You have done it since you were a kid. They feel tight, you lick, and for about four seconds it is better. Then the saliva dries and takes what was left with it, so they end up drier than before. That is the loop. Zips stops it by replacing what is missing, so your lips never get tight in the first place.
Not less bad. Gone. Three butters, shea, coconut and murumuru, sit under a moisture film for eight hours while you sleep. That is when your lips lose the most water, and it is the only stretch of the day when nothing rubs the product off.
You were told to drink more water. You drink plenty and your lips still peel. Here is why that was never going to work: lips have no oil glands. None. And the barrier that holds water in is far thinner than the skin on your face. You cannot drink your way out of a leak.
Every lick wets your lips, then strips them again as they dry. Do that all day for twenty years and the skin never gets long enough to heal. Take the cycle away for one night and the split stays shut instead of tearing open again by lunchtime.
Put it on before bed. Wake up and see if there is anything left to peel. That is the whole test. You know by morning, not in six weeks.
“I just feel like my lips are finally saved.”
You were right to be suspicious. Menthol, camphor and phenol give you a cooling sting that feels like relief, then wear off in an hour and leave you reaching for the tube again. That is just what those ingredients do to skin that is already split. Zips has none of them. Nothing in it makes you need more of it.
That lips have no oil glands and a thinner barrier than facial skin is not something we made up for an ad. It is in the textbooks. It just has not been used to build a lip product before.
Carmex in the car. ChapStick in your coat. Vaseline by the bed. One in every bag you own, because being caught without it is unthinkable. One 8 g jar is about three months of nightly use and it sits on your nightstand.
Lock in 50% off today and you get three full months to find out. If your lips are not softer, you get every dollar back. You do not need to return the jar and you do not need to have finished it.
You are not the only one who has been doing this since school and assumed it was just a bad habit. It was never a habit. It was a missing oil layer, and it has a fix.
We don’t hand these out every day… consider this an exclusive Zips hookup, just for you.
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